Hasbro Used The Movie To Help Sell Its Gl Joe Toy Line:
One of the elements of the movie Street Fighter, noticeable for its absence in the original games, is the emphasis on soldiers, vehicles and firepower. Of course, the inclusion of these elements makes sense, considering the vision of de Souza and Capcom in the style of Bond, but it was not only that. Capcom collaborated with the famous toy company Hasbro to create a line of Street Fighter toys. Hasbro themselves saw in this partnership an opportunity to rejuvenate their ailing GI Joe property. GI Joe was one of Hasbro’s most stable assets, which sold well in the 80s thanks to related cartoons and comics, but by 1994, the toys stopped selling very well.