300 (2006) Biography, Plot, Marketing, Box office Trailer.

300 (2006)

300 (Spartans) (2006)

300 is a 2006 American epic historical action film based on the 1998 comic series of the same name by Frank Miller and Lynn Varley. Both are fictionalized retellings of the Battle of Thermopylae in the Persian Wars. The film was co-written and directed by Zack Snyder, while Miller served as executive producer and consultant. It was filmed mostly with a superimposition chroma key technique to replicate the imagery of the original comic book. The plot revolves around King Leonidas (Gerard Butler), who leads 300 Spartans into battle against the Persian ” King” Xerxes (Rodrigo Santoro) and his invading army of more than 300,000 soldiers. As the battle rages, Queen Gorgo (Lena Headey) attempts to rally support in Sparta for her husband. The story is framed by a voice-over narrative by the Spartan soldier Dilios (David Wenham).

Through this narrative technique, various fantastical creatures are introduced, placing 300 within the genre of historical fantasy. 300 premiered at the Austin Butt-Numb-A-Thon on December 9, 2006, and was released at the Berlin International Film Festival on February 14, 2007, before being released in both conventional and IMAX 8 in the United States on March 9, 2007, and on DVD, Blu-ray Disc, and HD DVD on July 31, 2007. The film received mixed reviews, with critics praising its visuals and style but criticizing its depiction of the Persians, which some characterized as bigoted or Iranophobic. Grossing over $456 million, the film’s opening was the 24th-largest in box office history at the time. A sequel, titled Rise of an Empire, based on Miller’s previously unpublished graphic novel prequel Xerxes, was released on March 7, 2014.

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Plot.

In 479 B.C., one year after the Battle of Thermopylae, Dilios, a hoplite in the Spartan army, begins his story by depicting the life of Leonidas I from childhood to kingship via Spartan doctrine. Dilios’s story continues and a Persian herald arrives at the gates of Sparta demanding “earth and water” as a token of submission to King Xerxes—the Spartans reply by throwing the envoy and his escort down into a bottomless pit. Leonidas then visits the Ephors, proposing a strategy to drive back the numerically superior Persians through the Hot Gates. His plan involves building a wall in order to funnel the Persians into a narrow pass between the rocks and the sea: negating the Persian advantage in numbers, and giving the Greeks’ heavy infantry the advantage over the vast waves of Persian light infantry. The Ephors consult the Oracle,

who decrees that Sparta may not go to war during the Carneia. As Leonidas angrily departs, an agent from Xerxes appears, rewarding the Ephors for their covert support. Although the Ephors have denied him permission to mobilize Sparta’s army, Leonidas gathers three hundred of his best soldiers in the guise of his personal bodyguard. They are joined along the way by a force composed of a few thousand Arcadians and other Greeks. At Thermopylae, they construct the wall, using slain Persian scouts as mortar. Stelios, an elite Spartan soldier, orders an enraged Persian emissary to return to his lines and warn Xerxes, after cutting off his whipping arm. Meanwhile, Leonidas encounters Ephialtes, a deformed Spartan whose parents fled Sparta to spare him certain infanticide.

Ephialtes asks to redeem his father’s name by joining Leonidas’ army, warning him of a secret path the Persians could use to outflank and surround the Spartans. Though sympathetic, Leonidas rejects him since his deformity physically prevents him from holding his shield high enough, potentially compromising the phalanx formation. The battle begins soon after the Spartans’ refusal to lay down their weapons. Using the Hot Gates to their advantage, as well as their superior fighting skills, the Spartans repel wave after wave of the advancing Persian army. Xerxes personally approaches Leonidas and offers him wealth and power in exchange for his submission. Leonidas declines and mocks the inferior quality of Xerxes’ fanatical warriors. In response, Xerxes sends in his elite guard, the Immortals; the Spartans nonetheless defeat them with few losses, with slight help from the Arcadians.

Production.

Producer Gianni Nunnari was not the only person planning a film about the Battle of Thermopylae; director Michael Mann already planned a film of the battle based on the book Gates of Fire. Nunnari discovered Frank Miller’s graphic novel 300, which impressed him enough to acquire the film rights. 300 was jointly produced by Nunnari and Mark Canton, and Michael B. Gordon wrote the script. Director Zack Snyder was hired in June 2004 as he had attempted to make a film based on Miller’s novel before making his debut with the remake of Dawn of the Dead. Snyder then had screenwriter Kurt Johnstad rewrite Gordon’s script for productionv and Frank Miller was retained as consultant and executive producer. Frank Miller’s original graphic novel 300 was inspired by the film The 300 Spartans, which Miller first saw at age six.

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300 entered active production on October 17, 2005, in Montreal, and was shot over the course of sixty days in chronological order with a budget of $60 million. Employing the digital backlot technique, Snyder shot at the now-defunct Icestorm Studios in Montreal using bluescreens. Butler said that while he did not feel constrained by Snyder’s direction, fidelity to the comic imposed certain limitations on his performance. Wenham said there were times when Snyder wanted to precisely capture iconic moments from the comic book, and other times when he gave actors freedom “to explore within the world and the confines that had been set”. Headey said of her experience with the bluescreens, “It’s very odd, and emotionally, there’s nothing to connect to apart from another actor.”

Marketing.

The official 300 website was launched by Warner Bros. in December 2005. The “conceptual art” and Zack Snyder’s production blog were the initial attractions of the site. Later, the website added video journals describing production details, including comic-to-screen shots and the creatures of 300. In January 2007, the studio launched a MySpace page for the film. The Art Institutes created a micro-site to promote the film. At Comic-Con International in July 2006, the 300 panel aired a promotional teaser trailer of the film, which was positively received. Despite stringent security, the trailer was subsequently leaked on the Internet. Warner Bros. released the official trailer for 300 on October 4, 2006, and later on it made its debut on Apple.com where it received considerable exposure. The background music used in the trailers was “Just Like You Imagined” by Nine Inch Nails. A second 300 trailer, which was attached to Apocalypto, was released in theaters on December 8, 2006, and online the day before.

Box office.

300 was released in North America on March 9, 2007, in both conventional and IMAX theaters. It grossed $28,106,731 on its opening day and ended its North American opening weekend with $70,885,301, breaking the record held by Ice Age: The Meltdown for the biggest opening weekend in the month of March and for a Spring release. Since then 300’s Spring release record was broken by Fast and Furious and 300’s March record was broken by Tim Burton’s Alice in Wonderland. 300’s opening weekend gross is the 24th-highest in box office history, coming slightly below The Lost World: Jurassic Park but higher than Transformers. It was the third-biggest opening for an R-rated film ever, behind The Matrix Reloaded ($91.8 million) and The Passion of the Christ ($83.8 million). The film also set a record for IMAX cinemas with a $3.6 million opening weekend. The film grossed $456,068,181 worldwide.